Sell tickets with email marketing

A marketing campaign sells your event to people who haven't registered yet. That's the opposite of your automated attendee emails, which go to people who already bought. Every link in a campaign is tracked, so each email is credited with the tickets and the revenue it produced.

Build a campaign

1. Open your event, go to Messages, and choose the Marketing tab (under Email).
2. Click New campaign and give it a name. Only you see this - it's how the campaign is listed.
3. Under Send to, pick your audience: past attendees, followers and subscribers, or abandoned carts. You can combine them, and nobody is counted twice.
4. Choose how it sends. "Send once, together" moves everyone through the sequence at the same time - right for an announcement. "Keep running" starts each person at email 1 whenever they first qualify, and stops the moment they register - right for cart nudges.
5. Click "How many people is that?" to see the real headcount before you write anything.
6. Click Create campaign.

Who is left out

Anyone already registered for this event is excluded automatically, and anyone who unsubscribed from your marketing stays excluded for good. Abandoned carts only count an hour after someone dropped out, so a buyer still typing their card number is never emailed. If a campaign reports no recipients, this is usually why.

Write the emails

1. Click + Add email on the campaign.
2. Write a subject and a message. Use {{firstName}} to drop in each person's name.
3. The button already points at your registration page - change the label or link if you'd rather send them elsewhere.
4. Under "When to send", either wait a number of days after the previous email or pin it to a specific date.
5. Click Add this email. Repeat for each email in the sequence.

Start it, and read the results

Click "Schedule & start" (or "Turn on" for an always-running campaign) and Regify sends on the schedule you set. Each email then shows recipients, opens, clicks, tickets, and sales. Opens are approximate - some mail apps load images for messages nobody read - so a click is the signal to trust.

Under the campaign list, one calendar shows every scheduled and sent email for the month, so you can see at a glance if you're about to land three emails on the same day. Always-running campaigns aren't on it: each person is on their own clock, so there's no single day to draw them on.